Gatorade Is Tiger Free! Woods Loses His $100M Gatorade Contract

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Gatorade Breaks Off $100M, 5-Year Deal With Tiger Woods


Gatorade is now Tiger-free.

The world's greatest golfer was dumped Friday by the sports drink company, just one week after Woods' public apology for a string of sordid extramarital affairs.

It's the latest financial blow to Woods, already abandoned by major sponsors AT&T and Accenture.

Woods - once featured in Gatorade ads with fellow stars Michael Jordan and Peyton Manning - signed a reported five-year, $100 million deal with the company in 2007.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," said a Gatorade statement. "We wish him all the best."

But not everybody has ditched Tiger, according to a new Golf Digest magazine piece on Woods.

President Obama and former President Bill Clinton offered encouragement to the fidelity-challenged golfer in separate phone calls after the sex scandal broke.

The Golf Digest article also reports:

- Woods discussed the sordid details of his cheating with wife Elin Nordegren during a no-holds-barred "Disclosure Day" as part of his therapy.

- Woods has not hit a golf ball since the Thanksgiving night car wreck that preceded his fall from grace.

- His mother, Kultida, accompanied Woods on a visit to a Buddhist monk just before his 34th birthday Dec. 30.

"I tell him, 'Tiger, right now you are in a dark hole, and I know it's hard, but you can do it,'" Kultida was quoted as saying.

"'You know mom is strong, and you have my blood. You are strong, too,' she told him. 'You made a big mistake, but now you know the cost. So you are going to be much better and stronger, a good husband and a good father.'"

Sources: CNBC, NY Daily News, MSNBC, Golf Digest