TAG HEUER STANDS BY BRAND AMBASSADOR TIGER WOODS
December 18, 2009 – Le Chaux-de-Fonds, Switzerland.
TAG Heuer confirms today that it will continue its relationship with Golf n°1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.
Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.
“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.”
Tiger Woods scandal: TAG Heuer Announces Support Of Golfer Who Cheated On Wife, Elin Nordegren
It's not all bad news for Tiger these days.
Swiss watchmaker TAG Heuer, a major sponsor of Tiger Woods, publicly backed the philandering golfer on Wednesday, despite previous claims that the company would ditch him.
The watchmaker initially pulled pictures of Woods from its Web sites after salacious details of alleged affairs surfaced.
However, according to The Mirror, the company re-posted the images on Wednesday with the headline "TAG Heuer supports Tiger Woods."
TAG Heuer has called the previous removal of the photos a "supportive move."
"TAG Heuer confirms today that it will continue its relationship with Golf No. 1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months' marketing programs," the site stated. "Tiger Woods became a TAG Heuer brand ambassador in 2002.
The relationship between the leader in prestigious sports watches and chronographs since 1860 and golf virtuoso Tiger Woods has always been extremely professional and productive."
Woods is alleged to have cheated on his wife, Elin Nordegren, with close to 14 women. He has publicly admitted to past transgressions, saying, "I have let my family down."
Gillete has pulled his advertisements for its razors and consulting firm Accenture ended its sponsorship deal with the golfer, stating that he is "no longer the right representative."
Golfers Knew About Tiger Woods' Cheating On Wife Elin Nordegren, But Helen Alfredsson Breaks Silence
Tiger Woods' fellow golfers knew he was catting around - but kept their mouths shut.
Golf pro Helen Alfredsson became the first of Woods' peers to breach the green wall of silence Wednesday when she revealed it was common knowledge on the circuit that he was cheating on wife Elin Nordegren.
"I heard it last summer during the British open," Alfredsson told Sweden's TV4 station.
That Woods managed to keep his womanizing under wraps for so long clearly galled Alfredsson, who is Swedish, like Nordegren.
"In the quietest water swims the ugliest fish," she said.
Alfredsson, 44, called Woods "cold" and said there is "something odd about him."
"If he just paid for the escorts, I \[would\] understand it a bit more," she said. "Then no one needed to know. But now he did everything and a girlfriend and everything."
Alfredsson, who is married to former National Hockey League player Kent Nilsson, said she wondered why Woods bothered to get hitched.
"When he says to the girl that he cannot see her because he has family matters, when Elin will give birth, is he not a bit cold?" she asked.
Woods' secret sex life started to emerge Thanksgiving night after he totalled his SUV outside his Florida mansion under mysterious circumstances.
Us Weekly magazine, citing a source who spoke with other pro golfers, reported that Nordegren was told by a friend her husband was having an affair.
She then roused Woods from an Ambien-enhanced sleep by whacking him with a golf club.
"At that point, he ran out of the home barefoot and tried to drive away," the source told Us.
Woods, 33, later apologized for his "transgressions" and took an indefinite leave from the links as his nice-guy public image was destroyed by reports he strayed on his spouse with more than a dozen women.
Alfredsson said she doubts Woods will changed his stripes and suddenly become a devoted family man to his wife and two kids. She also said he could learn something from Yankee slugger Alex Rodriguez, whose marriage fell apart amid reports of dalliances with strippers.
"[Rodriguez] said he somehow felt relieved when it came out because he knew he was a bad boy and he was placed on a pedestal to be so good and perfect," she told the station.
"I do not know if Tiger would go so far to say that he can be himself and do what he wants. If dares to do it and keeps it quiet, he can probably run and play."
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Sources: NY Daily News, Tag Heuer, AP, LA Times, Google Maps
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